Kia will Focus on Quality, not Quantity says co-CEO

Kia Motors does not intend to build new plants despite increased worldwide demand for its products, the automaker’s co-CEO, Lee Sam-ung told Autonews in a recent presentation. The Korean company will instead focus its efforts on quality.

“Quantitative growth is important, but qualitative growth is also important. We plan to focus on improving product quality and our brand," Sam-ung said at the launch of the new Rio.

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