Toyota's Airs New "It's Ready. Are You?" Campaign for the 2012 Camry

After a first round of internet spots that coincided with the unveiling of the new 2012 Camry sedan, Toyota is ready for the official launch of its marketing campaign named "It's Ready. Are You?", which was created by the firm's advertising agency of choice, Saatchi & Saatchi LA.

Toyota's new campaign focuses on the performance, safety, fuel economy and technological aspects of the seventh generation of the Camry, highlighting key product features and packaging such as the Entune infotainment system.

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